According to @pictoryai, Pictory has introduced an AI-powered Ken Burns effect that automatically adds smooth pans and subtle zooms to static images, making them more cinematic in videos (source: @pictoryai, Sep 30, 2025). This feature is particularly beneficial for industries such as real estate, food, and product marketing, where visually engaging content can drive higher viewer retention and conversion rates. The automation of this effect streamlines video production workflows, reducing manual editing time and opening new business opportunities for agencies and content creators leveraging AI-driven video enhancement tools.